Mohé Atlas

For Mohé, a premium haircare brand, we developed a brand identity that embodies calm rituals and conveys balance and dignity in daily life. During the design process, we focused on two main directions:

  1. Redefining brushing as a meditative ritual that organizes both body and mind.
  2. Expressing the brand’s serene mood and timeless character through a refined identity system.

The design translates these concepts into a consistent identity that captures tranquility and elegance, while also building a distinct and memorable brand presence.